Thursday, June 25, 2009

Two ways to hurt a woman

In the essay by Jean Killbourne, she talks a lot about how companies are using sexual mannerisms to get us to buy their brand. She thinks that these companies are using sexual material, and she calls it pornography. She uses the Calvin Klein add as an example where they asked a teenage boy to take off his shirt in a basement and pose for them. I don't agree with the fact that all ads are pornography, but some may take it to an extreme. I think a huge reason why companies do this is because it sells, because if it didn't work they wouldn't do it. I am not saying that it is the right way to sell clothes and merchandise, but companies will do anything they can to sell their products.

1 comment:

  1. That is so true. I was discussing this article with my sister who is a marketing manager at Macy's and she agrees...they do it because "sex sells." I think there should be some limits to what is acceptable though.

    ReplyDelete